| The objective of advertising is to get the attention | | | | People who have a budget can put this on top of |
| of the market so the customer will start buying the | | | | the rental space in the trade show or have it flown in |
| company's product. With many firms doing the same | | | | the area by a pilot or using a remote control. This |
| thing, it is hard for anyone to remember one brand | | | | usually draws a crowd and has been proven to |
| over the others. | | | | increase sales for the business. |
| Small companies will surely have a harder time than | | | | The balloons parents normally buy for kids can easily |
| those who are already well established in the | | | | burst if this is held to tightly. The material made for |
| business. These firms have to compete in order using | | | | those using helium are made of tougher material that |
| other means of advertising with a small budget. | | | | can sustain pokes from birds. |
| Advertising balloons and blimps can help make that | | | | Though some people believe that many are shifting |
| happen for the small or start up business. This can be | | | | towards laser lights these days to get the attention |
| done in various venues, which will surely attract a | | | | of the customers, there are still companies who still |
| huge crowd. | | | | use balloons. These are still cheaper and easy to |
| There are two types of advertising balloons that are | | | | maintain and the individual can change the logo or |
| often referred to as blimps. | | | | design so it can be airborne again with something |
| The first is called the helium advertising blimps. This is | | | | new. |
| powered by helium and measures from seven to | | | | Blips have been known to attract people in major |
| thirty feet in length. The person should tie it down to | | | | sporting events. The large size of these things can |
| a certain structure so that it will not fly away. | | | | be seen miles away and gets people to stop if there |
| The second is called the large balloon. This is also | | | | is a fair or trade show on the road. |
| powered by helium and can be done in various | | | | The advertising balloon may sometimes have lights so |
| shapes and sizes. Some people may find a giant | | | | this can also be used in the evening. Someone who |
| balloon resembling an animal or a cartoon character in | | | | sees this may also want to put an ad and the firm |
| a parade or a fair. | | | | can get additional revenue from it. |