| The effectiveness of advertising balloons is topped | | | | advertising inflatables in stock, but they can also |
| only by the relatively new phenomenon of advertising | | | | make balloons or blimps in virtually any shape. |
| wrapping. Wrapping, which consists of printing | | | | When: Use advertising inflatables anytime you need |
| advertising on thin material and literally wrapping it | | | | to draw the attention of passersby. Advertising |
| around an object to turn it into a billboard, is | | | | blimps are great when you want to attract attention |
| extremely costly. Advertising balloons, on the other | | | | from a distance. If you have a retail store near a |
| hand, are extremely affordable. Here, then, is the | | | | highway, for example, a small blimp flying in the sky |
| Who, What, When, Where, and Why of advertising | | | | will grab the attention of drivers. If you wish to |
| inflatables. | | | | attract street traffic, a dancing balloon tethered to |
| Who: Advertising inflatables are relatively inexpensive, | | | | the ground at street level will cause heads to turn. |
| and can definitely accommodate even the most | | | | Keep in mind, though, that dancing balloons tend to |
| modest advertising budget. Advertising balloons allow | | | | fall over in winds over 20 miles per hour, and are |
| small- and medium-sized businesses and organizations | | | | most effective on calm days. If you have a booth at |
| to compete with their larger counterparts. | | | | a trade show, you may wish to hang advertising |
| What: Advertising inflatables include advertising | | | | balloons from the ceiling. |
| balloons, advertising blimps, custom balloons and | | | | Where: Advertising balloons and blimps can be used |
| helium balloons. Some are filled with helium, while | | | | anywhere you want to stand out from the crowd, |
| others are filled using cold-air blowers. Advertising | | | | whether it's near a storefront, at a street festival, at |
| blimps and advertising balloons are typically tethered | | | | a fundraising event, or at a trade show. |
| to the ground or a rooftop, and float up to 120 feet | | | | Why: Advertising inflatables are an extremely cost |
| above the ground. Twenty-foot tall dancing balloons, | | | | effective method of drawing attention to your store, |
| often in the shape of a person or character, are | | | | product, or service. For as little as $300, you can |
| tethered to the ground and are filled using an air | | | | have an effective advertisement that you can use as |
| blower. Most companies keep a variety of standard | | | | often as you'd like. |