| The Animal Brand was established back in 1987 by | | | | developing the brand through other product ranges. |
| two Americans surfers who had a problem with | | | | They began by designing Animal clothing and in |
| wearing watches when they were riding the waves. | | | | particular Animal Swim Shorts and Animal Bikinis. Along |
| The straps used to regularly break due to the | | | | with these extreme sports products they want on |
| extreme nature of their sport and there seemed | | | | to produce Animal Bags that have become a big part |
| very few alternatives to this problem on the market. | | | | of their business to date. With the strong brand |
| This is where they developed the Velcro strap that | | | | image in mind, the Animal Bag range has gone on to |
| was very difficult to break and could dry easily on | | | | produce a wide variety of different bags for |
| the beach in the sun. From this successful product, | | | | different occasions. Below are the types of Animal |
| the guys established a strong brand identity through | | | | bags that the brand has gone on to produce. |