| Selling Art Online: | | | | them a chance of getting to know you. Can you see |
| Your artist website should be an integral part of your | | | | how powerful this can be. |
| marketing offering your art for sale. The website is | | | | 3) Make Use of Videos |
| like having your own physical gallery and if the | | | | You already know how powerful You Tube is. Using |
| website is set up correctly, it should do your | | | | videos will propel your business as people love videos. |
| marketing and talking for you. Imagine if someone | | | | You can have a video on your home page introducing |
| told you that you have to show your portfolio to | | | | yourself to the visitor or showing them works in |
| numerous clients situated all over the world at the | | | | progress. This way, they will become a part of the |
| same time. Not physically possible, but that is exactly | | | | process of your art creation as you reveal videos of |
| what your website will do for you. Your website | | | | the progress of your works. |
| strategy has to be 2 fold 1) get the maximum | | | | 4) Create A Blog |
| number of people to your site- traffic 2) increase the | | | | Through your blog, you will be able to give your |
| conversion rate i.e get them to take the desired | | | | followers and prospects a chance to see what you |
| action | | | | are doing on a day to day basis and how your career |
| Here I will share with you Tricks to help you in | | | | is progressing. If you are organising an exhibition, the |
| making your website visitors take the desired action | | | | blog will give updates on what is happening and again |
| 1) Make Sure Your Website Looks Professional and | | | | help in formulating that relationship and interest in you. |
| Portrays the Image You Want to Show | | | | Similar strategies are used on Facebook and other |
| Just like a physical gallery, your website should be | | | | social media sites especially Twitter. |
| clean, uncluttered, your background and image display | | | | 5) Build Your Credibility |
| should be like the walls of a gallery giving your visitor | | | | If you have testimonials or exposure in the press, |
| a pleasant experience that can be remembered. | | | | this should be put onto the home page. This is |
| Make sure the Images you upload and clean and | | | | because when people land on the website, if they |
| professionally done. | | | | can straight away see an example of your art work |
| Now for the Cool Stuff | | | | and the buzz around you, then they will want to stay |
| 2) Use Your Website to Start Building a Relationship | | | | and find out more. |
| with your Prospects and Clients | | | | 6) Measurement and Statistics |
| Include in your home page what is called an Opt In | | | | In order to get more conversions, you need to be |
| Box which is simply a box where visitors can leave | | | | able to measure what works and what does not and |
| their name and email details. You will have to give a | | | | this is through having your website fitted with |
| compelling reason for them to give you their details. | | | | tracking tools such as Google Analytics which can |
| Unless they really like your art, they will not easily join | | | | show you where the visitors are coming from and |
| your mailing list. So give away FREE reports that will | | | | what action they are taking. |
| educate them about aspects of buying art and then | | | | I hope the above information is useful to you. To |
| you can start communicating with them and giving | | | | Your Art Success. |