| The single most important and convincing sales tool | | | | The 3 Things To Do When Creating Your Portfolio: |
| for a new customer of your balloon decoration | | | | Thing To Do #1 - Purchase A 6-Mega-pixel Automatic |
| business is your full color balloon decoration portfolio | | | | Digital Camera - Your best investment to creating |
| of possibilities. This is the "proof of the pudding". If | | | | rapidly and inexpensively your portfolio is in the |
| one picture is worth a thousand words, then you | | | | investment of a digital camera of at least |
| should have at least 35,000 "silent words" working | | | | 6-mega-pixels which create some pretty nice-looking |
| for you in the form of at least a 35 full-color photos. | | | | enlargements. |
| But to create your first or your best portfolio is | | | | Thing To Do #2 - Take Your Photos After Each |
| almost an art form in and of itself. There are things | | | | Major Decoration - The more decorations that you |
| that you must avoid, and there are things that you | | | | sell and do, the more photos that you will take in |
| must do. | | | | order to build your own album. The more of your |
| The 3 Things To Avoid When Creating Your Portfolio: | | | | own photos that you take right after the completion |
| Thing To Avoid #1 - Avoid Taking Photos of Your | | | | of a major decoration and of course before the |
| Decorations With People In The Picture - When you | | | | guests arrive will allow you to use more and more of |
| take a photo of a hall crowded with excited party | | | | your own unique creations and less of any photos |
| goers, you will be distracting the view of your | | | | that you may have purchased for show. |
| designs. | | | | Thing To Do #3 - Include A Variety of Decoration |
| Thing To Avoid #2 - Avoid Hiring A Professional | | | | Photos But Specialize In Weddings - Include a vast |
| Photographer Each Time - When you hire a | | | | variety of photos for all occasions: birthdays, |
| professional photographer, aside from charging very | | | | anniversaries, Christmas parties, 15 años |
| high prices, they usually want to keep the negatives | | | | celebrations of the Spanish-speaking community, bar |
| thus forcing you to always go back to them for | | | | mitzvahs, etc. but I recommend strongly that you |
| reprints. | | | | specialize and have a good amount of photos with |
| Thing To Avoid #3 - Avoid Waiting Before You Have | | | | balloon wedding themes, designs like the Bride and |
| Your Portfolio Completed With Your Own Photos - | | | | the Groom, the main table weave arch, dance area |
| There are reputable balloon decoration trainers, | | | | arches and the like. |
| though few, who will sell you professional balloon | | | | Do these things above and avoid those just about |
| photos for use in building your album. Should you find | | | | that, and I promise that you are on your way to |
| such a trainer, take advantage of the booster start. | | | | creating an A-1 portfolio. |