| Once you make a customer or once you establish a | | | | What Big Companies Know The Most of The Rest of |
| customer who has purchased anything from you, | | | | Us Don't |
| don't "love'um and leave'um". Keep in touch with all of | | | | Have you ever noticed how big cola companies, |
| them on a regular monthly basis. The first thing that | | | | software companies or breakfast cereal companies |
| you must do is to enter all of the names, addresses, | | | | spend millions dollars on advertisement and billboards |
| city-state-zips in your computer database program | | | | just to stay in the forefront of your mind? |
| that is programmed to print out mail able labels for | | | | Sooner Or Later Your Customers Will Be In The |
| you, such as 33 entries per 8 1/2" x 11" sheet of | | | | Mood For Your Services |
| mailing label sheets. You simply peel off the labels and | | | | The big corporations mentioned in the above |
| stick them onto your monthly greeting cards that | | | | example know that sooner or later you are going to |
| you send out to everyone in your files. | | | | be in the mood for drinking soda, buying software or |
| There Is A Holiday or Celebration of Some Sorts | | | | eating cereal. When the urge hits, they want to be |
| Practically Every Month | | | | absolutely sure that when you are ready to buy |
| Every month, there is some type of holiday or | | | | anything that they offer, the mind will always |
| celebration going on. In January, there is New Year's | | | | automatically search in its memory for the most |
| Day; in February, there is Valentine's Day; in March, | | | | familiar products first. Just like all of the |
| there is St. Patrick's Day; in April, there is Easter. | | | | mega-corporations and well-known multi-national |
| Even in months like September and August when | | | | companies, you are operating your business with the |
| nothing is going on, you can still send them a type of | | | | same objectives. You too must keep your image |
| greeting card or postcard which says something like | | | | always present in the minds of your contacts, clients |
| "Just a note to say hello." The idea is that you want | | | | and your referral source network, so that when the |
| to stay in the forefront of the mind of everyone | | | | urge hits them, they will think of you first. |
| you have had contact with. | | | | |