| Businesses are using iPhone apps to extend their | | | | as available through RadioTrafix, and which cost can |
| brand - traditional consumer goods such as Clorox | | | | be offset by in-app advertising and/or pay for |
| bleach and non-traditionals such as designer Diane von | | | | download. |
| Furstenberg have an iPhone app. What's the magic? | | | | When the average age of the iPhone user is 37 |
| What's the attraction. In a word - CHANNEL. The | | | | years old according to Admob's Mobile Metrics Report |
| iPhone has carved out a unique marketing channel to | | | | of 2010, you know that this is a perfect market for |
| its users - in a sense it's like a brand new TV channel, | | | | many consumer goods & services. And when the |
| that's hot, that's cool, and with loyal viewers. | | | | gender split of just over half of device users being |
| Ever witnessed a discussion between an iPhone user | | | | male is taken into account, the potential market |
| and a non-user... let's just say the iPhone user is | | | | essentially replicates the general population reached |
| usually the one left standing, with what the iPhone | | | | by other traditional means. |
| can do, what apps the iPhone user has and how | | | | To the extent the iPhone user is not being reached |
| much better it's made their lives. Now imagine | | | | by your competition, this is a fantastic opportunity to |
| leveraging off that kind of commitment to a channel | | | | use this new channel to gain new ground, expanding |
| for hosting a portal into your business! As the saying | | | | your brand's electronic footprint and market. If your |
| goes. "Priceless"! | | | | competition's already on the app platform, it's time to |
| Actually the cost of getting an app unto the iPhone | | | | move quickly to integrate the features of their app |
| platform has come down by way of a number of | | | | into yours and more, else they will find a loyal |
| innovations, some related to updates in the iPhone | | | | following that may be impossible to unseat - |
| operating system and some by way of integration of | | | | especially when the iPhone's viral sharing capabilities |
| CMS (content management systems) into the | | | | through social networks such as Facebook and |
| platform. The end result is that a semi-customized | | | | Twitter are taken into account! |
| business portal can be had for a mid four figure price | | | | |