| Grab the attention of your client! It does you no | | | | extra cost justified by the potential benefits? |
| good to have the best product or service in the | | | | We all know that presentation folders customarily |
| market if they never get to see it. In some cases, it | | | | have a slit on the front to hold business cards. This is |
| will be the first thing the client sees from you, so | | | | a good idea, because it makes the cards readily |
| presentation folders can make or break a sale. You | | | | available to the client. They might not be able to run |
| have a lot of options in business, but you will never | | | | all over town with the folder, but they can always |
| have a second chance to make a first impression. | | | | grab a card! These days you can even order folders |
| Before we start, let me just tell you that you should | | | | with an extra slit in the back to hold a coupon or |
| print in color. Black and white might seem cool or | | | | some other little thing you want your client to have. |
| trendy, but four-color printing really gives you | | | | The door hangers is part of your brand. Make sure |
| graphics that reach out and grab the eye. Any | | | | your logo and any promotional slogans are plainly |
| professional print shop should be able to provide you | | | | visible. Use your company colors or your particular |
| with a great product given the technology available | | | | font on the cover to tie the folder in with your other |
| today. | | | | marketing materials. They should all be designed to |
| Enough for the outside; now think about what you | | | | prominently feature your brand. Keep that brand in |
| are going to put inside the folder. Maybe some spec | | | | the eye and mind of your client! You want them to |
| sheets or a brochure? And how much of it are you | | | | always be thinking about you and what jobs they |
| going to fit inside? You might consider a specialty | | | | can send your way. |
| folder, like the three-fold or expansion models. You | | | | At group meetings, give a folder to everyone on |
| can even find a folder that will hold a CD or DVD so | | | | your team. At seminars, hand them out to other |
| you can really showcase your talents or give the | | | | attendees. They help keep your information dry and |
| client that extra information they need. | | | | accessible. It is also another way to get your brand |
| Size matters. Folders can be letter size, legal size or | | | | circulating, especially at trade shows. In the midst of |
| they can be sized especially for your project. Figure | | | | all the hype and noise, it might just be the constant |
| out your dimensions first because many design | | | | repetition of seeing your folder in the hands of |
| considerations follow from those numbers. Unique | | | | people passing by that gets the message across |
| specifications can help you stand out from the | | | | effectively. |
| crowd, but they might cost you extra, too. Is the | | | | |