| The goal of commercials is to inform the public about | | | | magazines. However, the downside to print ads is |
| particular products and persuade them to buy these | | | | that they do not reach a wide audience. |
| products. Advertising on traditional media is | | | | One of the cheapest ways to spread the word is |
| prohibitively expensive, and only large businesses can | | | | using the Internet. Besides being cheap, ads on the |
| afford it. TV commercials are still pricey, depending | | | | Internet can reach a wider audience than many |
| on the time slot (prime time vs. others) and network. | | | | newspaper or magazine ads. The biggest advantage |
| Radio commercials are less expensive, but still | | | | of online advertising is that it reaches a highly |
| unaffordable for most businesses. Print ads are cheap | | | | targeted audience with higher conversion rates than |
| if you advertise in local newspapers and niche | | | | print, television, or radio advertisements. |