| Buying Promotional merchandise or any other sort of | | | | company colours. Other promotional clothing like |
| advertising products for your company should be | | | | promotional jackets or promotional baseball caps are |
| done carefully and considerately to ensure the best | | | | always well received. |
| return. Too often buyers seem to settle for the | | | | When it comes to branding these products don't do |
| easy route and always buy the same things such as | | | | what you have always done in the past. Rather than |
| promotional bottled water or leather conference | | | | stick a logo on the left breast of your next order of |
| folders. If they are looking for promotional clothing | | | | promotional polo shirts or printed T-Shirts try |
| then they will always choose a printed T-Shirt or an | | | | something different. Your promotional clothing supplier |
| embroidered polo shirt. This is a waste of budgets | | | | should be very happy to suggest a different layout, |
| because in the vast majority of cases these | | | | say for example a small logo at the top back of the |
| promotional items are going to the same people year | | | | garment just under the collar. Or a small logo at the |
| in and year out. A new fresh approach takes very | | | | bottom front of a garment. Just make sure |
| little organising, can be fun and will produce excellent | | | | wherever you put these logos they will be seen |
| results. | | | | because that's the whole point of the exercise. |
| When considering your next purchase of business | | | | It's always a good idea for sales staff who are on |
| gifts take a step back and look at all the various | | | | the road to have a small selection of promotional |
| departments in your company and see what works | | | | items so that they can thank their clients. They also |
| best where. Too often buyers of business gifts think | | | | act as good reminders to your customers especially |
| only of the big departments like Sales & | | | | when they are practical items. The range could |
| Marketing. When was the last time you considered | | | | include printed pens or maybe promotional paper |
| the loading bay, logistics or even reception. All these | | | | products perhaps. |
| areas are key to your business. Giving away a few | | | | Lastly do go and visit promotional merchandise |
| well targeted promotional gifts such as air fresheners | | | | exhibitions if you get the chance. This is really |
| for delivery drivers or promotional sweets at | | | | important as it is at these shows you will see what |
| reception will do down extremely well and provoke a | | | | the latest products and trends are in the promotional |
| feeling of goodwill towards the company. | | | | merchandise industry. If you or a colleague can't |
| In terms of promotional clothing why settle for a | | | | make it yourself then make sure your promotional |
| boring printed one colour T-Shirt or embroidered polo | | | | merchandise supplier goes on your behalf and then |
| when you can now buy polo shirts in an amazing | | | | reports back to you with what's new and what's not. |
| range of co-ordinated colours. If you are ordering as | | | | You should treat your promotional gifts like your |
| little as 50 pieces you can now get these great | | | | fashion clothes and you would not go out in |
| promotional products Pantone matched to your | | | | something that was years out of date would you? |