| I was on my laptop last night doing some work when | | | | you would give away tips on the best times of the |
| a friend of mine sent me an instant message through | | | | day to water your lawn or how often to water your |
| AOL's instant messenger, better known as AIM. | | | | lawn and so on. |
| He is a novice to using Microsoft's Word program and | | | | You can give this information away by having people |
| needed some help on inserting a picture and being | | | | visit your website and registering some contact |
| able to move it around and what not. Specifically he | | | | information or make it as a free give away with their |
| just had a new logo designed for his startup | | | | first lawn cut. Whatever you choose give this |
| company and wanted to create a letterhead with the | | | | information away as an exchange for something that |
| new logo. | | | | you need. Contact information would be best as it |
| He was a bit unsure as to how insert and move the | | | | generates leads for more business. |
| picture so he sent me a message asking if I could | | | | You are in business for a reason and chances are |
| step him through it. Of course I said yes and then | | | | that reason is because you are really good or an |
| proceeded to give him the steps necessary to | | | | expert at what ever it is you do. You can still share |
| complete his mission. | | | | valuable information to a consumer without giving |
| This got me to think about how to assist our clients | | | | away the farm so to speak and losing your business. |
| so they can attract more visitors to their websites. | | | | This practice has been around for generations so I |
| What a better way for them to do this than to pass | | | | won't sit here and tell you that it is something new |
| on knowledge about whatever it is they are selling or | | | | or innovatively creative. However it is very useful and |
| providing in the form of products and services. | | | | extremely helpful. |
| From my example above you can see that although | | | | Your next step is to now sit down and write up |
| the task at hand was a simple one, for someone | | | | some tips that can help you customers and potential |
| that does not know how to do it, it is great | | | | customers and determine what you need in return |
| knowledge. You need to pass your knowledge on as | | | | for your valuable information. Once you have |
| well. However you do not want to give away the | | | | completed the information you will distribute you can |
| farm. | | | | then construct the vehicle by which you will distribute |
| For instance, let's say you run a landscaping business. | | | | your information for their information. |
| You obviously would not give out ten tips on how to | | | | By: Bruce A. |
| help save money by cutting your own grass. Instead | | | | |