| When people want to introduce a new product into | | | | 3. What kind of shape will it have? |
| the market, many companies rely on television, | | | | 4. Lastly, what kind of artwork will the inflatable |
| posters, magazines and newspapers in order to | | | | advertising balloon have? |
| advertise. | | | | These four questions are important because the |
| Unfortunately, these mediums are quite expensive so | | | | appearance is key in attracting customers. Some |
| firms that are working on a small budget should try | | | | firms that specialize in advertising balloons have |
| something else such as an inflatable advertising | | | | something that fits those requirements in the |
| balloon. | | | | inventory. If there are none, a customized version will |
| The balloon is often seen in major sports events like | | | | have to be done. |
| football and baseball. These are made of nylon and | | | | The marketing or advertising department of the |
| coated with silicon. The advantage for those who | | | | company must be very detailed oriented in this |
| decide to use this is that people who work in office | | | | endeavor because this will be the symbol for the |
| buildings, those who are driving on the road or those | | | | business. It is like having the Budweiser or Goodyear |
| who are walking can see it. | | | | blip often seen in major sports events but on a |
| Research has shown that many small companies | | | | smaller scale. |
| have also joined in the bandwagon after seeing | | | | Inflatables are easy to maintain. A strong and heavy |
| someone else do this to attract customers. | | | | base keeps it on the ground making it withstand |
| The inflatable advertising balloon is powered by air | | | | heavy weather conditions. The person will just have |
| and comes in different shapes and sizes. Those who | | | | to pay for the electricity that the unit uses. |
| don't have a big budget can get one that is 5 feet in | | | | The inflatable balloon will usually get some minor cuts |
| height while those who have money to spend can | | | | and punctures later on. These are still able to function |
| get the one that is 70 feet tall. | | | | but this will have to be replaced if there is some |
| Before the individual decides to use an inflatable | | | | major damage. |
| advertising balloon, it is best to ask these questions. | | | | Small and medium sized companies should give this |
| 1. How big will the balloon be? | | | | medium a try and see how this can help make the |
| 2. Will light emit from the balloon so that it can also | | | | business grow. |
| be seen in the evening? | | | | |