| "Sensible" design allows us to think about a problem | | | | approach. What did you discover? |
| from a new perspective and generate more ideas. | | | | Car manufacturers understand the power of the |
| When we're talking about a concept, we think about | | | | senses. Eighty-six percent of consumers are |
| how we want the product to taste, smell, look, feel, | | | | attracted to the "new car smell." What most people |
| and sound. As important, we should think about how | | | | don't know is that the smell is manufactured. New car |
| we don't want the product to taste, smell, look, feel, | | | | smell comes in an aerosol container and is sprayed |
| and sound. | | | | into each car's cabin before it leaves the factory. |
| By using the tool of sensible design, we are able to | | | | When Rolls Royce learned that consumers didn't like |
| extract ideas from each sense, think about the | | | | their new scent as much as the old, they went to |
| effects of each sense on the concept, and generate | | | | work recreating the "original" smell of the automobile, |
| ideas that were previously overlooked. Thinking about | | | | using the 1965 model as a prototype. |
| a product, a concept, an idea, or an event from the | | | | Consumers have said that sound is another important |
| perspective of their senses shakes your brain up a | | | | aspect of an automobile. In fact, 44% of consumers |
| little bit. | | | | say that the sound of a car is more important than |
| Try thinking about your problem, product, business, | | | | the design. The makers of the Acura TSX have |
| or service from the perspective of your senses. | | | | actually artificially generated the "perfect closing" |
| What if you were going to start a Cluster Balloon | | | | sound of their doors using vibrations generated by |
| Ride company? This is where you tie a bunch of | | | | electric impulses in the door. |
| helium balloons to a harness and fee fly. I have a | | | | Do not be afraid to try an unconventional approach |
| fiend that does exactly that. | | | | to your issues. Creativity doesn't require genius, and |
| What would you want your customers to | | | | your idea doesn't have to be revolutionary. Sensible |
| experience? What senses do you want to evoke? | | | | design allows innovators to take their product to the |
| Now, tackle your biggest problem with the same | | | | next level and harness the power of the senses. |