| g Traffic your website/blog is an keyfactor to make | | | | You can see the Google page rank of a website |
| money online.So best idea to get SEO in correct | | | | using Google toolbar. Here's the link to download and |
| form is very important so | | | | install Google toolbar. |
| :There are two types of search engine optimizations: | | | | Page rank shouldn't be ignored when building |
| 1) On-page Optimization | | | | backlinks. The more high page rank relevant websites |
| 2) Off-page Optimizationon-page Optimization | | | | (websites that have content related yours) linking to |
| On-page optimization is the process of structuring or | | | | you the faster your website will reach top ranking in |
| changing the elements on your webpage so that it | | | | Google. |
| can be found by search engines for specific | | | | In order to rank high, you need to build as many |
| keyword(s). The on-page elements or factors that | | | | backlinks as possible. But don't grow your backlinks |
| you need to change in order to improve your | | | | too fast as Google may de-index your website for |
| website's positions in search engines include title Tag, | | | | this reason. There are no specified guidelines by |
| header tags, page content, alt tag, meta description | | | | Google of how many inbound links you can build daily. |
| tag and meta keywords tag. | | | | Based on my experience it is safe to have 5 to 10 |
| Title Tag/Page Title:-it is an most important | | | | backlinks per day. |
| factor,Use title tag relevant to your blog is an | | | | There are several ways to get backlinks to your site. |
| important factor. | | | | Here's how...... |
| You should limit your keywords to a maximum of 3 | | | | Send Link Exchange Requests to Potential Links |
| on each webpage because too many keywords in a | | | | Partners |
| title tag may be seen as spamming by search | | | | Before starting a link exchange campaign. You need |
| engines. | | | | to create a link directory that will be used to provide |
| Header Tags | | | | a link back to your potential link partners. Your |
| The H1 header tag will be used as the title of the | | | | website is ready to exchange link with other |
| content on the webpage. As search engines read | | | | webmasters once the directory created. |
| pages from top to bottom, so the H1 tag should | | | | You can find your potential link partners by searching |
| contain your most important keyword and it should | | | | on major search engines like Google and Yahoo for |
| be placed at the top of the page which will be seen | | | | your targeted keywords and then visit each website |
| by your visitors. | | | | in top 100 or top 200 listings. Make sure that the site |
| If you need to add a sub-heading for your webpage, | | | | you are requesting a link exchange related to yours. |
| you can create a H2 header tag and include your | | | | When a potential link partner has been found, you will |
| second most important keyword into the H2 tag. | | | | want to go ahead and add your potential partner's |
| Page Content | | | | link to the appropriate category in your site's link |
| Use your keywords throughout the page content in | | | | directory and then send an email to the potential link |
| natural ways. Try to include your primary keywords | | | | partner stating:a) That you have linking to your |
| within the first or second sentence of your content. | | | | potential link partner.b) A direct link to the page |
| Do not over use your keywords in your content. | | | | where the potential link partner listing can be found.c) |
| One or two times for a big paragraph is more than | | | | How it would benefit to the potential link partner's if |
| enough. | | | | linking to you.d) Your linking details. |
| Alt Tag | | | | To achieve better result, you should not get |
| The alt tag of your images should contain your | | | | backlinks to your home page only. Try to get links |
| keywords. Don't add similar keywords to each image | | | | pointing to your other webpages too. Also use more |
| as search engines may see them as spam. | | | | than one keyword anchor text. |
| Meta Description Tag | | | | Article Marketing |
| Search engines will use your meta description tag as | | | | Writing several articles and submitting them to article |
| the short description of your website listed in their | | | | directories for publication is a great way to build |
| search result pages. Thus writing a keywords-rich | | | | one-way links. By including a link to your website in |
| description will surely help in improving your website's | | | | your articles resource box, you not only gain quality |
| position. The length of your description should not be | | | | one-way links but also drive free targeted traffic to |
| too long, 2 to 3 sentences will be enough and the | | | | your site. Your articles may drive truckloads of traffic |
| description should be encouraging people to click the | | | | if they are impressive. There are hundreds of article |
| link to your website. | | | | directories if not thousands. You can find them by |
| Meta Keywords Tag | | | | going to Google and entering the search term 'article |
| Meta keywords tag may have been completely | | | | directories'. |
| ignored by Google and other search engines but not | | | | Directories |
| Yahoo. Yahoo is still encouraging webmasters to use | | | | Submitting your website's link to directories is another |
| meta keywords tag for improving the rankings of | | | | way of getting backlinks. Directories normally offer 3 |
| their websites. You can visit to read more about | | | | types of listings: |
| Yahoo's webmaster guidelines. Add all your keywords | | | | 1) Paid listing |
| to the tag in order of importance and don't repeat | | | | 2) Free listing |
| the same keyword. | | | | 3) Free listing but require a link back from you. |
| Off-page Optimization | | | | If you choose the first or third option and your |
| Off-page optimization concentrates on increasing the | | | | website meets the submission guidelines and rules of |
| number of backlinks. Backlinks or inbound links mean | | | | the directories, your link will usually be listed within |
| the links to your website from other websites. The | | | | days. If you select the second option, you have to |
| more websites linking to your site, the higher your | | | | wait longer and your website's listings aren't |
| website's positions will be. There are actually two | | | | guaranteed. |
| types of backlinks: | | | | Getting listed in quality directories with Google page |
| 1) One-way link - A relevant website links to your | | | | rank 7 or higher such as DMOZ and Yahoo directory |
| webpage without requiring a link back from you. | | | | can be more beneficial for increasing your rankings |
| 2) Reciprocal link - The owner of a relevant website | | | | than a lot of links from smaller and newer directories. |
| agree to place a link to your website and in exchange | | | | But it is not easy to be accepted by these quality |
| you provide a link back to the owner. | | | | directories. |
| Search engines weight more heavily on one-way links | | | | Press Release |
| than reciprocal links. | | | | Press release is simply an announcement of an |
| Other important off-page factors you need to pay | | | | important event for your business. Just like article |
| attention are: | | | | marketing, you can gain one-way links by writing a |
| 1) Anchor text used in the link pointing to your | | | | press release with a link pointing to your site and |
| website. | | | | submitting it to other websites. To find websites that |
| 2) The Google page rank (PR) of the website linking | | | | accept press release, you can go to Google and |
| to you. | | | | enter the search term 'submit press release'.affiliate |
| Anchor Text | | | | program |
| When you exchange link with another site, you will | | | | If you are selling a product or a membership service, |
| need to provide your website's title that will be | | | | launching an affiliate program is a good idea to |
| placed on the link exchange partner's website. The | | | | increase both your inbound links and online sales. |
| website's title will be a clickable link to your website | | | | Webmasters that are interested to market your |
| and the clickable link is called anchor text. You anchor | | | | product will place your link on their websites and you |
| text should contain your targeted keyword. | | | | get free one-way links. |
| Google Page Rank (PR) | | | | |