| The audience donned Circular Polarized 3D glasses as | | | | ramshackle house and floats away to realize his |
| they attended the premiere of Pixar's "Up," an | | | | dream of visiting South America. |
| animation in 3D, which marked the beginning of | | | | The heart-warming tale, which took 4 years to |
| world's most distinguished film festival. | | | | complete, is visually surprising, using 3D to make the |
| It is the first time in the festival's 62-year history | | | | screen like a window into the arena of the film. |
| that Cannes has opened with an animation. "Up" will | | | | "We really tried to use depth in the same way we |
| show out of competition. | | | | use color and cinematography, and that is to further |
| John Lasseter, chief creative officer of acclaimed | | | | the emotion of the scene," related Docter of the |
| filmmaker-led animation studio Pixar described the | | | | philosophy behind the team's use of 3D in "Up." |
| moment as "one of the best things which has | | | | Lasseter agrees that 3D should be used as an aid to |
| occurred to us in our careers." | | | | storytelling and not just for inexpensive visual thrills. |
| He said : "To have your movie actually open it is | | | | "3D has a disposition, particularly when you do all that |
| really, really exciting -- and to be the first 3D film | | | | 'comin'-at-you' stuff, everyone smirks, but now |
| too." | | | | they're out of the story, so we attempt and limit |
| Aliens" earlier this year, is maybe the boldest | | | | that." |
| message yet that 3D is being welcomed by the | | | | Lasseter who co-founded the mythical animation |
| mainstream as the format of the future. | | | | studio behind animations "Toy Story' (1995), and |
| "Up," co-directed by Pete Docter and Bob Petersen, | | | | "Monsters Inc." (2001), is an example of many high |
| tells the story about a grouchy 78-year-old widower | | | | profile 3D advocates. |
| who ties thousands of helium balloons to his | | | | |