| The marketing wing of a business would know the | | | | thousand units at a time. But, short run printing is a |
| importance of short run printing and keeping their | | | | relative term that depends on the size of the |
| customers and employs up to date. Regular and | | | | corporation. Large companies might consider less than |
| frequent printing poses a problem when printing in | | | | 50 thousand units as a short run order. Small |
| the thousands. Usually, prints that need regular | | | | businesses might think otherwise. It all depends on |
| updates and edits require only a few hundred. This is | | | | the size of the market. Printing in languages that are |
| where short run printing comes in. | | | | not spoken as much as English or Chinese require |
| Short run printing services have come a long way. It | | | | printing relatively and significantly less than if it were |
| used to be that services like this cost too much | | | | printed in these languages. Usually short run printing is |
| when clients ordered more than they needed | | | | popular with restaurant menus that require weekly |
| because of the large equipment used for printing. | | | | changes in printing, small orders of books, events |
| Traditionally, short run printing was defined as printing | | | | invitations and the like. |
| in the thousands, usually printing only five to ten | | | | |