| If you are looking to take advantage of the growing | | | | Blogs--To share your thoughts, your wisdom, your |
| number of people online today, you can take these | | | | gifts and talents |
| six steps for your own ministry marketing plan to | | | | E-Book |
| promote your ministry. | | | | Videos |
| The great thing about these steps is most of them | | | | Webinars |
| only require your time and not as much from your | | | | Music |
| wallet. | | | | To Sell/offer at a price: |
| Step One | | | | Your own product(s) |
| WHY? Why do you want to pursue an online | | | | Affiliate products |
| marketing plan? Know and write out your purpose, | | | | Information products |
| your vision, your mission that explains the purpose of | | | | Webinars |
| your pursuit. Your ministry marketing plan is only as | | | | DVD's/videos |
| powerful as your preparation. Know your reason | | | | Teaching/Speaking engagements |
| why! | | | | Performances (musicians) |
| Step 2 | | | | Step 5 |
| WHO? Who is your target audience? Who are you | | | | When do you communicate with your niche |
| trying to connect with in your particular group in your | | | | audience? This is a key and one powerful step to |
| ministry marketing plan? For example, a Southern | | | | your ministry marketing plan. Find a great |
| Gospel singer will not pursue a contemporary Christian | | | | auto-responder, a computer program that |
| music audience. He'll focus on those who are familiar | | | | automatically answers and sends e-mail. I prefer |
| with the sounds of Southern Gospel Music. Narrow it | | | | Aweber. As you give away information, you can ask |
| down to a specific niche. | | | | for a name and e-mail first. Before you know it, you |
| Step 3 | | | | have a list that you can communicate with and |
| HOW? How are you going to connect with your | | | | develop trust. |
| niche audience? Implement the POWER OF SOCIAL | | | | Step 6 |
| MEDIA: | | | | Where can your target audience find you online? Can |
| Sign up and establish your own (free) page at these | | | | they find you? It's not enough just to set up a web |
| sites:a) Facebookb) Twitterc) LinkedIne) YouTubef) | | | | site and think people will flock to your site. A good |
| MySpaceg) ShoutLife, Xianz, or (Christian Social Sites) | | | | understanding of search engine optimization is a must |
| (ie. Blablive.com/videoministry)h) Tango (Christian | | | | in any market plan online. Here are other simple SEO |
| Video Site)i) This list can go on but the sites above | | | | steps to learn: |
| would be a great start for you as you start to | | | | -How To Get High Rankings For FreeGetting |
| promote your ministry online. | | | | -Pay Per Click Strategies |
| Step 4 | | | | -Understanding keywords (free keyword tools) |
| What do you have to add VALUE to your niche | | | | -Understanding Google's advanced and extra options |
| market? What can you provide for free to develop a | | | | These six steps will be a great foundation from |
| list of contacts? This in turn leads to what you have | | | | which to spring into action for your own ministry |
| of value that you can market and sell to your niche | | | | marketing plan online to promote your ministry, to |
| audience. | | | | promote you! |
| FREE: | | | | |