| cl | | | | Renzo Rosso. Rosso always had the ambition of |
| Many of us take for granted a brandâs | | | | designing a collection which challenged current trend |
| ability to create a great range of clothing and also a | | | | boundaries and the fashion traditions within the |
| collection of accessories which portray the same | | | | industry. Instead, he wanted to use his creative |
| core themes and style of the overall look. Diesel is | | | | ability to produce something far more unique and |
| one of those fashion brands who have successfully | | | | thus decided to hire designers whose ideas were a |
| made the transition between clothes to watches; the | | | | little more on the quirky side. Rosso gave them the |
| timepieces conveying the same edgy style that | | | | freedom to experiment and even encouraged them |
| made the brandâs range of denim so | | | | to stay away from trends and focus more on a |
| popular. | | | | collection which would allow individuals to stand out |
| Diesel Watches â Where did it all Begin? | | | | from the crowd and use their clothing as a form of |
| Diesel was founded in 1978 by Italian fashion designer | | | | personality expression. |