| I do not remember at what age I had started | | | | If I get lost in a new city, the first thing I will look |
| noticing street signs. They seem to have been there | | | | for is a 'sign', a landmark, an information centre as to |
| forever, and I may have asked my dad once or | | | | my way around town, though if no source of |
| twice as a child as to why he did not completely | | | | information was available, street signs would be there |
| stop the car at the Stop Sign. | | | | all day and all night long and that may be the only |
| I used to imagine that an exclamation mark in a | | | | thing available to guide me. |
| triangle meant a surprise ahead and a man with a | | | | This is one of the many advantages such logos |
| shovel on a yellow background was a man playing | | | | provide its users, the fact that they will always |
| with stick and sand. Very soon I had a pretty good | | | | remain sturdy and strong in the test of times... |
| idea that not every street sign did rarely literally | | | | whether in times of withstanding volcanic ash, a |
| mean what it portrayed. | | | | hurricane or chaos about presidential elections, street |
| Today I understand that logos are not just for | | | | sign logos seem to be highly effective and taken |
| drivers- they are for pedestrians too. The street | | | | seriously by the most reckless. |
| pedestrian zone logo decreases speeding cars. And | | | | Maybe this is why the existence of such logos has |
| the speed camera street sign tells that it will catch | | | | not yet become extinct. Interesting to wonder how |
| those who don't. Such symbols control risks of | | | | logos have saved lives too- They are without doubt |
| danger and it goes without saying that they have | | | | the unsung heroes of our time. |
| saved millions of lives by now. | | | | |