| Recently I heard news that Kobe, the shining star of | | | | Audemars Piguet in his movies, but actually he also |
| NBA, will promote a limited-edition watch "Black | | | | wears it behind the big screen. And Audemars Piguet |
| Mamba" for Nubeo, a sophisticated Swiss watch | | | | came up with watches especially designed for him. So |
| brand. This again intrigues my interest in the close | | | | we can see that the marriage of celebrity with |
| relation between celebrities and famous watches. If | | | | famous watches is, sometimes, happens in a quite |
| you had kept a close eye on news over celebrities | | | | natural way because celebrities indeed take interest |
| of all circles, you will see famous watch of a certain | | | | in the watches they wear on wrist. |
| brand will appear in the news. Oftentimes, watch | | | | Still another reason behind the marriage of celebrity |
| producer will invite a celebrity like Kobe to serve as | | | | with famous watches is the need of commercial |
| their product ambassador. Or on other occasion, | | | | promotion. As to a watch producer, if his products |
| celebrities will turn up in the presence of public will | | | | get something to do with a celebrity, it will definitely |
| silver watch shining over their wrist. Be it a sheer | | | | win more attentions to his product. Therefore, |
| coincidence or commercial arrangement, celebrities | | | | famous watch brands will often choose celebrities to |
| and famous watches always appear hand in hand. | | | | be their promotion ambassador. More often than not, |
| As a matter of fact, celebrities have long take fancy | | | | such cooperation is a win-win result. On part of the |
| in famous watches. As it dates back to19th century | | | | celebrity, the watch he promotes will polish his |
| when the celebrities are mostly royal family | | | | personal taste and demeanor. While on the part of |
| members, Victoria, the British Queen, had brought a | | | | the watch producer, the promotion of a celebrity will |
| Patek Philippe watch. It is said that the queen took | | | | doubtlessly draw more attention to its products. |
| great interest in watches of this brand. Perhaps this | | | | In all, the marriage of celebrity with famous watch is |
| will be the earliest story between celebrities and | | | | a perfect one. Or in other words, the two has |
| famous watches. Another example is Arnold | | | | mutual-complementation to some extent. Celebrity |
| Schwarzenegger's fascination with Audemars Piguet. | | | | needs famous watch to display his taste while |
| Schwarzenegger is a big fan of watches by | | | | famous watch, in turn, needs celebrity to assert |
| Audemars Piguet. We see him wear timepiece by | | | | itself. |