| People invest a lot in door hanger printing. So it should | | | | target market issue we discussed above. Now, you |
| be a given that there must be an equal or even a | | | | may have a target market in mind, but you also need |
| better return of that investment once you implement | | | | to cater your design to that market. A color door |
| your door hanger printing campaign. However, some | | | | hanger designer should know the concerns and |
| people make a few common mistakes when they | | | | dreams of the people he/she will be marketing to. |
| print door hangers. They fail to see a couple of | | | | Some designers fail in this because they do not adapt |
| critical properties in the design of door hangers and | | | | the message of their custom door hangers to match |
| what is worse they may repeat them over and over | | | | those concerns and dreams. |
| again. | | | | To use the above example again, let us say that |
| If you are a door hanger designer, or a person who | | | | your message to your high end customers is that |
| wants o invest in door hanger printing for your | | | | your services are the cheapest in the city and that |
| business then read on. We have compiled a small | | | | they will save hundreds of dollars if they become |
| guide for you on why some door hanger printing | | | | your customers. Sounds okay right? However, |
| campaigns fail. Hopefully you can avoid these same | | | | customers on the high end of the spectrum are not |
| mistakes so that your investment in door hangers will | | | | necessarily looking for the best deals. Since they |
| come back ten fold. | | | | have some cash to burn they want the best service |
| Wrong target market | | | | or a service that is fitting of their lifestyle. So you |
| The worst thing you can do in door hanger marketing | | | | might do okay in some level with that original |
| campaign is to target the wrong market. The very | | | | message but again you did not maximize the effect |
| nature of door hangers is that you can place them | | | | of your door hanger. |
| directly at your target customer's house. However, if | | | | Lack of originality |
| the home who receives the door hanger has no | | | | Lastly, door hanger printing can fail because of the |
| particular care or concern over your product, they | | | | lack of originality. This happens when you have rivals |
| most probably will just throw it away. All that walking | | | | that are also putting up door hanger advertisements. |
| and printing effort gone to the trash. For example, | | | | Some people, once they see one door hanger ad, |
| you are marketing a high cost service such as an | | | | they think they have seen them all. So if your rivals |
| exotic spa treatment or a 2000 channel high definition | | | | have been in a neighborhood before with door |
| satellite service. The wrong door printing strategy | | | | hangers, your own door hangers might get snubbed |
| would be to just put them all in the nearest | | | | because they have seen door hangers like that |
| neighborhoods that you can reach. This might seem | | | | before. You have to be original and make your door |
| okay, but you are not maximizing your distribution | | | | hangers different enough and eye-catching enough |
| potential. Since your products are on the high end, it | | | | that people will think its not just that "usual door |
| is better to focus your distribution in classier high end | | | | hanger ad". |
| neighborhoods, and then when you are finished with | | | | Those are a few of the major mistakes designers |
| them you can give the rest to the others. | | | | make that help their door hangers fail. Learn from |
| Ineffective message or content | | | | these mistakes and hopefully your own door hanger |
| Another big mistake in door hanger printing is creating | | | | printing campaign may fare better. |
| the wrong kind of content. This is a bit related to the | | | | |